BREAKING: Red Sox Legend David Ortiz — “Big Papi” — Returns as Co-CEO

BOSTON — In a moment that sent shockwaves of joy across Red Sox Nation, the Boston Red Sox have officially announced that David Ortiz, affectionately known as “Big Papi,” will return to the franchise in 2025 — not as a player, but as Co-Chief Executive Officer.

The announcement came during an emotional press conference at Fenway Park, with John W. Henry and the Red Sox ownership group flanked by Ortiz and his family. This historic move reunites the franchise with one of its most iconic and beloved figures — not just as a symbol of past glory, but as a leader for its future.

A Living Legend Rejoins the Fold

Ortiz, one of the most dominant designated hitters in MLB history, is widely credited with helping end Boston’s 86-year World Series drought in 2004 and played a central role in all three of the club’s championships in 2004, 2007, and 2013. Known for his clutch postseason performances, his fiery leadership, and his unshakeable bond with the city, Big Papi became much more than a baseball star — he became a cultural icon.

“Boston is home,” Ortiz said with emotion. “This organization, this city, these fans — they made me who I am. I’m not just coming back to be part of the team. I’m coming back to help lead it into a new era.”

A New Era of Leadership

Ortiz will serve as Co-CEO alongside current CEO Sam Kennedy, creating a dynamic leadership model that blends traditional executive expertise with player-driven insight and community leadership. The Red Sox organization emphasized that Ortiz’s role is not symbolic — he will be deeply involved in key business and baseball operations, including player development, fan engagement, and global brand strategy.

“This is not just about legacy — this is about vision,” said Red Sox owner John Henry. “David has always been a leader — in the clubhouse, in the community, and in life. He brings unmatched charisma, experience, and heart to everything he does. We’re proud to welcome him into this new role.”

From the Bat to the Boardroom

Since retiring in 2016, Ortiz has remained a visible and active figure in the world of baseball and business. He has worked as an analyst for FOX Sports, launched successful business ventures, and maintained close ties to MLB through charitable work and youth outreach.

Ortiz is also a global ambassador for baseball, particularly in the Dominican Republic, where he has built programs to develop young athletes and support underserved communities. As Co-CEO, he’s expected to continue expanding the Red Sox brand internationally, with special attention on Latin American markets.

“I’m bringing everything I’ve learned since I left the game — in business, in leadership, and in life,” Ortiz said. “I want to build something that lasts beyond one season or one championship. I want to build a Red Sox future that’s bigger and stronger than ever.”

Fans React with Joy and Emotion

Within minutes of the announcement, “#BigPapiBack” began trending across social media platforms. Fenway Park’s iconic scoreboard displayed a simple but powerful message: “WELCOME HOME, PAPI.”

Fans gathered outside the stadium in spontaneous celebration, wearing Ortiz jerseys, waving Dominican flags, and reliving memories of his greatest moments.

“I was at Game 4 in 2004,” said longtime fan Angela Morales. “He brought us back from the dead. To have him leading the team now? It’s a dream.”

The Future of the Franchise

Ortiz steps into leadership at a time when the Red Sox are looking to rebound from a stretch of inconsistency. With promising young talent like Triston Casas, Marcelo Mayer, and Brayan Bello, and a renewed focus on development and identity, the team hopes to reclaim its place among MLB’s elite.

Ortiz made it clear he plans to be hands-on with player mentoring, community engagement, and front-office collaboration. “It’s not about reliving the past,” he said. “It’s about creating a new chapter — one that honors our tradition but looks boldly to the future.”

A Legacy Reimagined

David Ortiz’s name is already etched in Red Sox history — his No. 34 was retired in 2017, and a street outside Fenway bears his name. But this new role signals a bold evolution of his legacy: from franchise savior to front-office visionary.

“Leadership comes in many forms,” said MLB Commissioner Rob Manfred in a statement. “David Ortiz has always led with authenticity, passion, and a deep love for the game. This is a tremendous move for Boston and for Major League Baseball.”

Final Word: The Mission Continues

Ortiz concluded the press conference with words that echoed through the ballpark and across Red Sox Nation:
“I gave everything I had to this team on the field. Now, I’m ready to do it again — off the field. Let’s build something legendary, together.”

And just like that, the next chapter in Big Papi’s remarkable journey begins — this time, from the executive suite, with the same heart and hustle that made him a hero.