Dallas Cowboys Owner Jerry Jones Has Done it Again With Major Surprising Statement, Announcing that Legendary Hall of Fame QB and Two-Times Super Bowl Champion Roger Staubach Will Return to the Franchise as..
In a move that has sent shockwaves through the NFL community and reignited the hearts of loyal Dallas Cowboys fans across the nation, team owner Jerry Jones made a stunning announcement this morning that has the sports world buzzing. In a special press conference at The Star in Frisco, Jones revealed that legendary Hall of Fame quarterback and two-time Super Bowl champion Roger Staubach will be returning to the franchise in a newly created executive leadership role.*
Roger Staubach, often revered as “Captain America” and considered one of the most iconic figures in NFL history, will rejoin the Cowboys as **Executive Advisor to Football Operations and Franchise Culture**. This new position will allow the former signal-caller to have a meaningful impact on the team’s present and future, drawing on his unmatched leadership experience and championship pedigree.
*”Roger has always been more than a quarterback for this organization,”* said Jones, flanked by Staubach and head coach Mike McCarthy. *”He is a symbol of what it means to wear the star. His integrity, vision, and relentless will to win are everything the Dallas Cowboys stand for. We are bringing Roger back not only to honor our past but to help shape our future.”*
At 83 years old, Staubach remains a sharp, articulate, and deeply respected figure within the NFL community. Since his retirement in 1980, he has been involved in various business ventures, most notably building a successful commercial real estate empire. But his heart, he admitted, never truly left the gridiron.
*”I’ve always felt a deep responsibility to this team, this city, and this fan base,”* Staubach said, standing before a backdrop of his famous No. 12 jersey. *”When Jerry called, I felt that fire light up again. I’m not here to relive the past—I’m here to help build a new legacy. One that honors our tradition but also embraces a championship future.”*
Staubach’s role will reportedly involve mentorship of current players and coaches, providing insights into team leadership, assisting in front office decision-making, and helping to preserve the culture and values of the franchise. He will work closely with Vice President Stephen Jones, General Manager Will McClay, and other key executives.
The announcement comes at a critical time for the Cowboys, who are entering a pivotal 2025 season after another playoff disappointment. Fans have grown increasingly impatient with what many describe as “underachieving with elite talent.” The return of Staubach is widely seen as a rallying cry—a move to restore the team’s legendary identity and reignite belief in a Super Bowl pursuit.
*”This is about bringing winning DNA back into the building,”* McCarthy commented. *”Roger knows what it takes to lead men, to make the big plays, and to perform when it matters most. Having his voice in the room changes everything.”*
NFL legends and media personalities have already begun weighing in on the announcement. Former Cowboys teammates, including Drew Pearson and Tony Dorsett, praised the decision, calling it “a homecoming long overdue” and “a brilliant move that could re-energize the franchise.”
Though Staubach emphasized he would not be involved in day-to-day coaching or player personnel decisions, his presence is expected to add a stabilizing, iconic force within the organization.
*”The Dallas Cowboys are more than a team—they’re a legacy,”* Staubach said in closing. *”And legacies don’t fade. They evolve. I’m honored to be a part of this next chapter.”*
Only time will tell what tangible impact Staubach’s return will bring. But one thing is certain: Jerry Jones has once again made a bold play—one rooted not just in strategy, but in the unshakable belief in what once was, and what could be again.
