In a move that has stunned Collingwood fans and reverberated throughout the AFL community, Magpies head coach Craig McRae has made a bold and unexpected request that could reshape how the game is viewed and played. Known for his calm demeanor, tactical brilliance, and inspirational leadership, McRae has now stepped beyond the boundary lines with a passionate appeal that has sparked widespread discussion.
During a press conference held at the AIA Centre earlier this week, McRae addressed the media following Collingwood’s recent performance, but instead of the usual match analysis, he took a surprising turn. The 2023 Premiership-winning coach called on the entire AFL community — players, coaches, officials, and especially fans — to join him in a movement to “reset the spirit of the game.”
“Footy is more than just wins and losses,” McRae began, visibly emotional. “It’s about community, respect, resilience, and togetherness. I believe we’re at a crossroads right now. There’s too much negativity, too much division — online abuse, disrespect toward umpires, and growing toxicity in our passion. I’m calling on everyone who loves this game to come together and bring back the values that make footy great.”
The unexpected nature of McRae’s comments immediately caught reporters off guard. While his speech was heartfelt, the real shock came moments later when he revealed he had sent a formal proposal to the AFL Commission requesting a league-wide “Spirit Round” — a new fixture in the season calendar dedicated entirely to celebrating the culture, history, and positive values of Australian Rules Football.
The Proposal: AFL “Spirit Round”
According to McRae’s proposal, the “Spirit Round” would encourage:
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Fan and Player Unity Initiatives: Community-based events in every club’s local area promoting positive fan culture and inclusive footy participation.
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Umpire Appreciation Programs: Special moments during matches to acknowledge the crucial role umpires play and encourage respect from players and fans alike.
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Mental Health Awareness: Collaborations with mental health organizations to spotlight player wellbeing and break the stigma around mental health in sports.
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Throwback Celebrations: A nod to club histories and the legends who helped shape the game, fostering pride in the sport’s roots.
AFL Community Responds
Social media exploded shortly after McRae’s press conference, with the hashtag #SpiritRound trending nationwide within hours. Thousands of fans praised the coach for using his platform to address deeper issues beyond the field.
Former Collingwood captain and AFL great Nathan Buckley tweeted:
“Incredible leadership from Fly [McRae]. The soul of the game matters more than we think. A round dedicated to spirit, respect, and legacy? Count me in.”
Current players also voiced their support. Carlton midfielder Sam Walsh posted on Instagram:
“Love this idea. Unity and positivity can take our game further than ever. Respect to Craig McRae.”
Not all reactions were supportive, however. Some critics argue that introducing a new themed round may be unnecessary and risks “diluting the competition.” One club official, speaking anonymously, questioned whether the AFL should “be in the business of symbolic gestures or stay focused on performance and results.”
Still, with growing concerns about online abuse, player burnout, and fan aggression in recent years, McRae’s request has tapped into a conversation that many believe has been long overdue.
A Coach Known for More Than Just Tactics
Craig McRae, often nicknamed “Fly,” has already cemented himself as one of the AFL’s most respected figures. Since taking over as Collingwood’s head coach in 2022, he has led the club through a cultural and strategic revival, culminating in their 2023 Grand Final triumph.
Off the field, McRae is known for his emotional intelligence and focus on personal development. He frequently speaks about gratitude, perspective, and the importance of character — values he believes are just as crucial as fitness drills and match tactics.
“This isn’t about being soft or sentimental,” McRae said during his address. “It’s about being strong enough to protect the integrity of what we love. Our game, our clubs, and our people deserve better. And it starts with us.”
What’s Next?
The AFL has yet to formally respond to McRae’s proposal, though league sources suggest the Commission is “seriously considering” the idea ahead of the 2026 fixture planning.
In the meantime, the Collingwood coach has invited players, fans, and club officials from across all 18 AFL teams to share their own ideas and messages using the hashtag #SpiritRound.
Whether or not the proposed round becomes reality, one thing is certain: Craig McRae’s message has ignited a conversation that is reaching far beyond the Magpie Army — touching the heart of what AFL is all about.
